Hello
My journey in the design industry has been shaped by my diverse educational background. With a Bachelor's degree in Mass Media from Mumbai University, a GMBA in Product Marketing from SP Jain Institute of Management, and an AAS in Graphic Design from Parsons School of Design in New York.
My Journey
With almost 2 decades of experience in both working and teaching in the design field, I have contributed my expertise to projects across various industries, from fashion and healthcare to automobiles and FMCG. Some of the clients I have collaborated with include Nestle, Zandu, Perfora, Noto, and Bagrry’s, among others. I intentionally choose to remain industry-agnostic, which keeps me continually interested, invested, and curious.
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My specialty lies at the intersection of strategy and design. I firmly believe that data is at the core of good design, emphasizing a thorough understanding of the context, brand, consumer, and messaging in every communication piece. Over the years, I have developed extensive brand systems, ranging from large packaging systems to digital and wayfinding systems.
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​I strongly believe that curiosity is the foundation of good design. Designers create for others, not for themselves. The more exposure and knowledge a designer has of the world around them, the more it enriches their journey towards creating effective, relevant, and aesthetically pleasing designs.
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Currently serving as the Design Director at Stratedgy, a renowned brand building firm, I leverage my expertise to assist clients in crafting compelling brands. Moreover, I am deeply passionate about design education, inspiring and nurturing the creative minds of the next generation.
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In my design philosophy, I view design as more than just aesthetics—it's about functionality and impact. I approach each project strategically, ensuring that the solutions align with business objectives while upholding visual appeal as a fundamental aspect.
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I am committed to cultivating collaborative partnerships with my clients, placing high value on open communication and transparency. Rather than being a mere "yes" person, I actively engage with clients, providing candid insights and guiding them towards mutually beneficial outcomes.